Get More Bookings

FREE WORKSHOP: What To Email Your Clients

June 10, 2021

What To Email Your Clients This is going to be one of the most important and frequent scripts that you send to new leads.  With these emails you need to connect with the lead and their specific session, separate yourself from every other photographer, communicate your value and line up the next steps to move […]

FREE WORKSHOPS!
ABUNDANCE WORKSHOP
BOOKED SOLID COURSE
WORK WITH ME
I'm BEN!

I'm your no-BS friend that will help you get out of your own way and design the life you want to live—without wasting years of your own trying.

hello,

Free Daily Coaching for Creatives

JOIN THE GROUP

Join the free community of over sixteen-thousand creatives and get access to hundreds of coaching videos to help grow your business

What To Email Your Clients

This is going to be one of the most important and frequent scripts that you send to new leads. 

With these emails you need to connect with the lead and their specific session, separate yourself from every other photographer, communicate your value and line up the next steps to move the exchange forward. 

To get the full script – watch the workshop here. 

There are three crucial elements to sending an email to a client. 

  1. Your Subject Line
  2. Your Body
  3. Your Signature

Think of it like the paragraph hamburger you were taught in elementary school. 

When responding to an inquiry, the subject line is automatically entered as whatever default subject your contact form applies.

“New Inquiry: Alana’s Session”.

“Wedding contact submission”

“New lead”

Then the client gets your response in their inbox, and the first thing they see is “RE: XXX..”… BORING.

Let’s spice things up. Let’s create some interest to open up that bad boy.

For the subject line, there are different routes you can take. 

  1. Authority.

You can flex your authority by writing “best photographer in XXX!”

  1. Humor

Whatever fits your brand! “Don’t have wedding photos that you’ll regret.”

  1. Curiosity

Your Ohio Wedding Photographer is ready!

Bonus tip: Use emojis (selectively) to make it stand out.

I go over a number of example subject lines that can work wonders in the full workshop.

The main body text of email is the main event. 

In the full workshop, not only do you get the word for word script, but I go over the psychology behind each line as well/ 

The last part of your email is your signature. It is like your conclusion. It is very easy to create your own, pretty email signature. 

A few things you want to include:

Your brand/Logo – Let the client know who you are. 

Authority: Include three to five logos from your top publications, awards, or experiences

Office Hours and/or Location – Listing your office hours can let your clients know when you are in the office (especially the needy ones).

For the email script, click here to watch the workshop

+ show Comments

- Hide Comments

add a comment

Reply...

so hot right now

I’m Ben, your new no B.S. friend.

Born and raised surrounded by the golden oceans of Ohio's corn fields, homeschooled till it wasn't cool — I grew my first million dollar business in the garage of our studio apartment. The Podcast brings you all the experiences I learned along the way...minus the cornfields and living room education.

more about me

hey there!

Learn How To Build A Six Figure Photography Business...

Join my 100% FREE 7 day email course that will teach you...

• How to attract + book clients (even if you're from a small town)
• The secret to charging premium rates
• How to price your services to explode your profits
• The #1 mistake most photography businesses are making (and how to not be one of them)

Ben will help you get out of your own way and design the life you want to live. (without wasting years of your own trying)

ben hartley

Let's go baby!

SEND ME A NOTE >

GET ON THE LIST >

@JBENHARTLEY >

© ben hartley 2021  |  Design by Tonic  |  customized by launch your daydream

Download 66 Growth Strategies Used By The Worlds Smartest Photographers