How To Create Vendor Relationships
This workshop is about how to communicate with vendors that you want to build work and partner with. In this free workshop, you receive a script on what to send to the vendors to start a relationship with them.
I’ll start by giving you the outline of what is covered:
- Research your ideal client & vendors
- How to not be a stranger
- Sliding into the DMs.
The first step is to know who your ideal client is. Now, this isn’t going to be a workshop on how to find your ideal client. However, I do go over that in Booked Solid to learn more about that.
However, you want to work smarter, not harder. Therefore, search for vendors that are ALREADY serving your ideal clients. This makes more sense! That way, your businesses will line up with who you both are serving.
A way to research your ideal vendors is to look at their social media, their website. Are their images similar to your work? Does their esthetic line up with yours?
Another way to ask people you have already worked with. This can be your past ideal clients or vendors you already have a relationship with. Ask your clients what other vendors they used for their session or wedding so you can reach out to them.
You are a local business, and you want to connect with other locals.
Approach vendors, just like submitting for publications. You are going to get some rejections. So don’t put all your eggs in one basket. Instead, pursue five to ten vendors that you want to work with.
The second step is don’t be a stranger.
Spend a minimum of a week actively engaging with their content. First, follow all of the social platforms they are active on. Then, go like and comment with a few of their posts that you like.
Then turn on notifications for their posts so that you can engage with their new post by liking, commenting, and even sharing it to your story. If it’s a florist that you are following and share a recent post with saying something positive of why you like their work, give them a follow!
You can do this with Instagram, Facebook, and Youtube, and even their blog. The point is that you want them to notice you and see that you support them!
One huge way that you can show your support is to leave them a review. The key is to make it genuine. Again with the florist example, you can write a review saying that They create the most unique floral arrangements you have seen and can’t wait to work with them.
The last step is outreaching to the vendor by showing humility and vulnerability.
In the workshop, I give you precisely what to say when reaching out. And you might end up with a new friend!