Get The PROVEN Step-By-Step Framework Hundreds of Photographers Have Used To Grow Their Photography Business To Over $100,000 +
TL;DR (because long sales pages are exhausting 
)
- The experience is called “Booked Solid”
- This course will teach you how to get more leads, book more clients, and make more money per client
- It is specifically designed for both Wedding and Portrait photographers
- You will get all of my proven strategies + templates + scripts + processes + client experience workflows
- Weekly coaching calls to keep you focused + on track
- Over 1,000+ photographers have gone through Booked Solid and experienced MASSIVE results (testimonials below)
- If you don't love it, simply email me within the 30 days and I’ll send you a full refund (spoiler alert: you won't want to)
- Click the button or pour a coffee and read the rest of the sales page only to end up clicking the button anyhow all the way at the bottom
- Lastly, heres a picture of me for fun!
Get More Clients
Make More Money
Imagine for a second what it would be like to have ...
Are you headed in the right direction to achieve these kinds of goals?
Let me tell you, when I started out in photography, I didn’t have a clue on how to create an “actual” business.
I was making up my pricing, working for less than minimum wage, and my clients didn’t even really care about what I did.
During my first year in business, I felt like I sat in front of the computer just waiting for an inquiry to come in...
Every time my inbox number went up, I got giddy with excitement!
Oftentimes it was just an advertisement from B&H reminding me about another lens I didn’t have.
...I KNEW my work was good, but the only people that were booking me were my friends and the people they recommended me to.
If I was going to make this into a full time career that could support my family, I needed to figure out how to get more people to know about my business, because whatever I was doing just wasn't working.
Fast forward a few years and I now receive over 650+ inquiries a year!
What changed?
I learned how to build systems that generate inquiries on autopilot.
But more on that in a second, first I want to ask you a question…
Where do you want to be next year?
Would you like to…
All of those goals are realistically possible… if you have a plan on how to achieve them.
After personally coaching over 1,300+ photographers, I can tell you one thing for certain...
Most Photography Businesses Don't Fail Because Of Their Photography
They fail because they struggle with the business demands of running a studio and only focus on creating beautiful images.
It's not their fault though...
I used to think this way too.
It makes perfect sense to think that if you keep improving at your craft that booking clients would become easy.
But when it comes down to it, amazing work won't save a poorly run photography business.
Having a consistent stream of photography leads is so much more than just being able to do what you love every day.
When you have an abundance of people wanting your service, two amazing things start to happen...
Contrary to popular belief, the photography industry isn't dying.
There's actually an explosion of opportunity to earn a living capturing images...
...if you know how to market your services
Hi there, my name is Ben Hartley and in the last 13 years I’ve built a six figure photography business, was rated the #1 photographer in Ohio, and now have a team of people that I employ to help me shoot some of the most beautiful events in the world.
Now I want to show you how you can do the same, and it all starts with getting clients.
But before we get to that...
I want to address some common myths photographers have about getting clients.
Myth #1: You have to compete on price to get Inquiries
I'm going to start with this one, because it's the one I hate most.
Whoever competes on price loses.
They lose because it's not sustainable. It's a race to the bottom.
The results may mean you book sessions, but at those rates you would have to shoot so many events that you will burn out, hate work, struggle with personal life balance and rob yourself of the joy of owning your own business (sound familiar?).
Many photographers know this, so they price themselves in the middle. They look around their market, determine the average rate, and then match it.
Here is the HUGE problem with that strategy... the average price range is the price range with the greatest amount of competition!
You need to eliminate your competition, not get lost in sea of photographers!
When your clients see your work priced in the middle of the market, they logically conclude that your work is average and similar to everyone else's.
Do you know who will never hire you?
A client who really cares about their photography and wants the best of the best.
Clients are happy to pay premium prices if you're delivering more value than what you're charging them (Booked Solid will show you how to do this).
Which leads me to the next myth about booking clients...
Myth #2: There’s a “Magic Bullet” that will flood your business with leads
“If I just learn how to do Facebook Ads, then my business will be successful”
“If I just post to Instagram every day, then my business will be successful”
“If I just create a beautiful website, then my business will be successful”
Look, there’s nothing I can show you that will instantly turn your photography business into a 100k profit machine.
Sorry, if you’re looking for a way to get rich quick, this isn’t it.
The reality is, most educators in our industry only focus on one specific way to get traction for your business…
FB ads…
SEO…
Word of mouth…
All of these things are great!
But they don’t teach you how to put them all together in a way that they build off of each other!
Think of it like a science experiment…
Each part of your marketing is a “chemical.”
On their own, each chemical is stable.
But when you put all the chemicals together...
BOOM!
The same thing can happen with your marketing… if you learn how to combine them in the right way, you can create a chain reaction that explodes the amount of inquiries you receive.
Myth #3: You have to live in a large city to make real money with photography
Too many photographers romanticize the idea of what a large city provides.
They imagine bigger budgets and more clients.
While that certainly can be true, there is still PLENTY of opportunity for photographers no matter what the size of your town is.
In a small city, if you structure your marketing in the correct way then you have the ability to OWN the market.
To be known as THE go-to photographer.
The business that defines the expectations that all clients should experience.
The real problem most photographers have isn't that their town is too small...
It's getting their name out there and in front of the right people.
Why "Word Of Mouth" Isn't Enough
Most photographers depend exclusively on "word of mouth" to drive the growth of their business.
Word of mouth is a powerful marketing tool to generate leads, especially when you understand that you have real control over it…
However, relying on one method of obtaining clients makes your business fragile.
That's why I've spent the last 13 years perfecting systems that generate leads for me 24/7 from multiple sources.
And the good news is, these systems can be copied + deployed into your own business so that you can start taking control of your own marketing.
...even if you live in a small town
...even if you just moved to a new area
...even if you're competing in an over saturated market
...even if you don't have a "marketing budget"
Introducing Booked Solid
How to Win More Inquiries and Maximize Profits
Booked Solid is specifically designed to take you from ZERO to SIX FIGURES and is split into two sections.
The first part is called “How To Win More Inquiries” and will help you establish your brand and master lead generation.
The second part is called “Maximize Profits” and will help you maximize the profit you earn from your leads.
Each course is broken down into phases, with each phase building off each other.
Now, I know buying a course with a bunch of information and “phases” can be overwhelming…
Which is why I created a marketing calendar to go along with the course that will walk you through when to do each part!
You’ll understand exactly what you need to be doing every month in order to see growth.
Let’s take a look at what’s included in the course!
Get More Clients
Make More Money
Here’s What You’ll Get When You Enroll
After you enroll, you'll immediately get access to my complete playbook on how to market your business and maximize your profits. All of the content is broken down into phases. After you complete a phase, you'll implement what you learned and move on to the next phase. At the end of the course, you'll have created a highly profitable + sustainable business.
15 Phase Plan To Increase Your Bookings
Want to become a lead machine?
This will show you how to create a marketing plan where every piece builds off of each other to create a more sustainable business.
My $10,000 Client Booking Scripts + Full Client Experience Workflow
I'll share with you the exact workflows, scripts, and templates that I have used to book hundreds of $10K + Clients!
Photography Value Pyramid System
This secret weapon is the KEY to eliminating competition and breaking out of the middle market.
All-Inclusive, Hybrid and IPS Print Sales Systems to best fit YOUR business
Your business is unique to you!
Thats why I give you the tools needed to build the business model that fits YOUR goals.
No matter which model to choose, I will show you step by step how to make more money than ever before.
5 Phase Plan To Maximize Your Profits
It's not just about getting a ton of leads!
It's also about how much profit you make on each client! This section will show you how to properly structure your business to earn more.
Pricing Calculator + CODB Spreadsheet
If you are like most creatives... numbers and spreadsheets are a bit overwhelming!
Thats why I have taken ALL the stress out of it and created the perfect pricing calculator to help you get crystal clear and charge a profitable rate!
Marketing Calendar To Keep You On Track
When should you implement each phase and how long should it take to implement? This marketing calendar will help keep you on track and show you when to do each part of the course.
Weekly Coaching Calls
Imagine the results you could achieve if you had access to me whenever you hit a roadblock, wanted feedback, or just felt stuck!
When you join the full course, you'll get 30 days of group coaching with me (4 sessions).
The best part? You can start your 30 days anytime within a year of joining.
Win More Inquiries
Win More Inquiries is broken down into 13 phases that are designed to walk you though how to master getting more clients
1
Phase 1 - Building Your Foundation
In order to know how to build a kingdom, you need a blueprint. In this phase, I will give you that plan.
Here's what you'll learn in this module:
2
Phase 2 - Local SEO Domination
Take SEO into your own hands and learn how to rank for anything. This is not a general guide. I hired a professional SEO expert to reveal what's working in SEO today... even the stuff Google doesn't want you to know about.
Here's what you'll learn in this module:
3
Phase 3 - Transforming Your Website Into A Client Converting Machine
Providing value to your clients is the foundation that your brand needs to be built on. This module will give you a blueprint on how to craft a crystal clear positioning for your brand and deploy it across your website, videos, and other marketing.
Here's what you'll learn in this module:
4
Phase 4 - Social Media Mastery
Want to create a kick-ass social media presence that actually benefits your business? This module dives deep into how to market your business with social media.
Here's what you'll learn in this module:
5
Phase 5 - Supercharged Promotional Events
Model Calls, 72 hr Flash Sales, and Experience Giveaways! These 3 strategies are lead monsters! I’ve completely revamped one of my most popular strategies to make it even more potent and added in a brand new process to create mass impact for your business
Here's what you'll learn in this module:
6
Phase 6 - Trade Show Secrets
Trade expos tend to get a bad rep. I get it. They aren't for everyone, however most people simply approach the whole thing wrong. I want to show you how to rock your next expo.
Here's what you'll learn in this module:
7
Phase 7 - Partnerships That Pay
Stop searching for leads and go to where they already are!
Here's what you'll learn in this module:
8
Phase 8 - Authority Stacking + Pillar Content
Getting your work featured across blogs and publications does more than just help attract leads, it builds authority and elevates your brand. This module teaches you how to automate the hardest part of your blog posts, get your work published and how to use those blogs to create pillar content.
Here's what you'll learn in this module:
9
Phase 9 - Inbound Marketing + Essential Email Funnels
Marketing cycles are getting longer and longer. Your brand needs to be seen over 14 times in most instances before a purchasing decision can be made! How can you stay in front of your target client? With content marketing. I will teach you how to build powerful posts that build trust and authority with your leads (while giving you a powerful FREE way to market to them).
Here's what you'll learn in this module:
10
Phase 10 - Facebook & IG Ads (that actually work)
Facebook ads don't have to be expensive. I'll teach you how to create ad campaigns that work.
Here's what you'll learn in this module:
11
Phase 11 - Turn-Key Pinterest
Can Pinterest be used to generate leads? YES! I’ll show you how we’re getting local leads + HUNDREDS of thousands of impressions (all on autopilot)!
Here's what you'll learn in this module:
12
Phase 12 - Creating Client Ambassadors
The #1 thing that potential clients consider when deciding whether or not to make a purchase is to see the experience others have had already.
They want to see proof that you are in fact worth it.
The world is exponentially more connected, and most of your inquiries can’t tell the difference between a GOOD PHOTO and a GREAT PHOTO...
...but they can tell the difference between a GOOD EXPERIENCE and a GREAT EXPERIENCE.
That’s why this phase is so critical for the longevity of your brand.
Here's what you'll learn in this module:
13
Phase 13 - Becoming The Local Expert, A Facebook Group Strategy
Facebook groups are a powerful way to connect, serve, and market to your target audience. In this module, I cover how to establish yourself as a local expert with a niche facebook group.
Here's what you'll learn in this module:
Maximize Profits for Weddings & Portraits
Maximize Profits is broken down into 5 phases that are designed to teach you how to properly structure your business to earn the most profit possible
1
Phase 1 - The Secret to Six Figure Sales
In this module, I’ll go over fundamental pricing principles and the psychology behind pricing your services to maximize profit.
Here's what you'll learn in this module:
2
Phase 2 - Perfect Pricing Principles
Wether you are a portrait photographer or wedding photographer, I’ll show you exactly how to price your services when you’re just starting out or what to charge in order to hit your goals.
Here's what you'll learn in this module:
3
Phase 3 - Packaging for Profit
How you package your services can be the difference between making $40,000/yr instead of $100,000. In this module, I walk you through how to properly set up your collections so that you stop leaving money on the table!
Il'l be sharing our 100K Packaging Model and each available strategies for weddings & portraiture.
1. All-Inclusive
2. IPS (In-Person Sales)
3. Hybrid
Here's what you'll learn in this module:
4
Phase 4 - The Ultimate Guide to Pricing Conversations & Closing
Pricing conversations and moving the sale forward is all about balance. In this series I will show you step by step how to manage this delicate process.
Here's what you'll learn in this module:
5
Phase 5 - The Power of Print and Advanced Client Reveal Strategies
In this module I cover the importance of print and how you can double your revenue by offering it! I provide strategies on how to sell multi-thousand dollar albums (consistently!), wall art, and other add ons that will skyrocket your average customer value!
Here's what you'll learn in this module:
About Ben Hartley...
For the past 13 years, I've been coaching photographers all over the world on how to grow their photography businesses.
After personally working with over 400+ photographers, I can tell you one thing for certain.
YOU'RE LEAVING MONEY ON THE TABLE.
That's why I created this course, to show you how to start getting paid what you're worth so that you can reach your goals faster + live the life you've dreamed of.
Here’s what real people are saying about my training
Get More Clients
Make More Money
Why this course will actually get you results...
The reason why most photography education courses fail to get the type of crazy results you see from Booked Solid students is because... they're just courses.
Education alone isn’t enough.
That's why when you join Booked Solid, you'll receive 3 months of free community coaching with me.
When you surround yourself with successful people, it rubs off.
Winners gonna win.
So let me ask you again…
Where do you want to be in a year?
Are you happy with where you’re at?
Follow up question...
What are you doing to change it?
Take a moment and think about where your photography business is RIGHT NOW and where you want it to be 3 months from now...
...6 months from now
...a year from now.
And then ask yourself...
Do you want to do this on your own? Or would you like a guide to show you the way?
Someone who has been where you are and knows WHAT WORKS and what doesn't.
This course is a shortcut to learning what has taken me over 13 years of trial + error.
How much would a guide be worth to you?
Think what would happen if you:
- Doubled your prices in the next year
- Built a relationship with a key vendor in town who could send you a steady stream of leads
- Stop paying for low quality leads from directories or Thumbtack who just want the cheapest price
That would be pretty life-changing, right?
Check out what happened for my student Bob.
He went through the old version of this course, put it to work, and went from annual revenue of $7,860 to $136,390 in under two years!
...and Bob’s not the only one getting results like this after going through my training!
Peter went from charging $300 to $3,000!
Joe used my Trade Show Secrets module to make $35,000 from one event...
Nina used my Engagement Session Giveaway strategy to book $13,000 worth of leads in one week...
David increased his prices and sold his first ever 5 figure session!
Frequently Asked Questions
Don't see what you're looking for? Email [email protected]
Yes! Booked Solid is specifically made for Portrait Photographers & Wedding Photographers. Anytime there are differences between the two, I break down separate videos specifically for portraiture. One great example would be pricing! There are entire sections dedicated solely to Portrait Photography Pricing and Client Experience.
For the Win More Inquiries portion, all of the modules build off of each other. You'll start to improve your business right away, but as you implement each module the effects will compound on each other. I legally can't guarantee any results, but after a few months, you should see significant changes in your business if you do the work.
For the Maximize Profits portion, the results are more immediate since it's all about the structure and processes of your business. Again, I can't legally guarantee any results, but several of my past students have earned $1000's more per client within a week of going through this training.
You have lifetime access to the course on both desktop and mobile and can watch the videos at your own pace whenever you would like.
I love print, and it has made me hundreds of thousands of dollars - but it is not for everyone! The strategies inside Booked Solid DO NOT rely solely on print. Its there if you want to learn it someday, but I also teach how to offer All-Inclusive and Hybrid models of packaging!
Love this question. Yes, my guess is that there will be certain parts that you will already have dialed in (like your target client persona) that you can skip. However, this is how I went up to 400K+ a year. If you are already doing close to 100K this is an easy move to crank that up a few more multiples! Jump in, and DM me and I can give you some guidance on where there is the greatest opportunity for growth for you inside the course.
Once the purchase is complete, you will receive email with instructions on how to login and get instant access.
You have unlimited access to the course on both desktop and mobile and can watch the videos at your own pace.
YES! There is a 12 month payment plan. Just scroll down and just above the pricing options click "PAYMENT PLAN"
Of course! You choose when the coaching part of the course starts. That way, if you're in your busy season and can't start right away, you don't miss out.
100% Money Back Guarantee
I’ve put a lot of time into designing this course in a way that will get you massive results and I think you're going to love it!
However, if you don't see a significant impact to your business after going through my training and putting in an honest effort, then I don't deserve your money.
That’s why this training comes with a 30 day, 100% money back guarantee.
Simply email me within the 30 days, show me you did the work, and I’ll send you a full refund.
Ben! Why is it so expensive!?
Expensive doesn't just mean something costs a lot of money.
It's about whether or not what you get is worth MORE than what you pay.
Even something that costs only $1 can be expensive if it's no good. For example, a cheap toy that breaks easily is not worth the money.
That $1 trinket was expensive because its value did not out-weight the cost.
Booked Solid is priced relative to the results that it has historically gotten other photographers.
Unlike those actually expensive $37 and $397 courses that barely make a dent in your business, Booked Solid is the last course you'll ever need to buy.
Over 1,000 photographers have gone through this course and gotten results, so I KNOW it works.
Designed as THE PLAYBOOK for your business, Booked Solid is the ultimate guide to reaching that next step in your photography business. And when you purchase the full course, you get access to me, your coach, for a full 30 days to help you implement what you learn and achieve real results (redeemable for up to a full year!).
Imagine the growth and success you'll experience when you have the guidance + strategies that have helped countless other photographers.
Ready to get started?
I WANT YOU TO WIN!
You deserve to win.
I have seen first hand what can happen when you make an incredible living doing what you love. Having a thriving photography business has completely changed my life and the lives of those closest to me. I get to ENJOY my family.
I have seen first hand what having a thriving photography business has done 400+ other photographers I have coached, when they have a plan.
I WANT YOU TO WIN!