How To Have A Phone Call With Your Clients
This is the GOLD mine. In this workshop, I give you what to say to your client over the phone.
Day 1: Instagram Scripts
Day 2: Texting Script
Day 3: Email Scripts
Day 4: Vendor Scripts
And now the best, Day 5: Phone Script!
During this workshop, we will cover:
- The GAS theory
- Depth over Width questions
- Diagnosing before prescribing.
I’m sure you are immediately shutting down and saying you don’t want to pick up the phone to talk to your clients. However, if you want a sustainable, profitable business, you NEED to pick up the damn phone.
You might be as nervous as you were in middle school calling the house phone of the person you liked and hoping their mom wasn’t going to pick up the phone. But you just need to do it.
This is not about being extroverted or introverted. On the contrary, I have noticed that introverts tend to have better phone calls with their clients. This is because introverts are usually great at showing empathy and listening. On the other hand, extroverts tend to dominate and overpower a conversation.
The GAS theory is you need to…
GIVE A SHIT.
Our BS meters are pretty accurate when we are being sold to someone trying to pull a fast one. So you need to give a shit about what your client says. Genuinely show that you care by actually listening to what they have to say.
The second key of calling your clients is depth over width questions.
We are photographers, not reporters. So we’re not collecting data, and we certainly don’t want our clients to feel like they are getting interrogated.
Our goal of the phone call is to open up a new perspective for the client. To create a new understanding of photography and about the people they love.
In the workshop, I give three depth questions. And guys, they are so simple and easy. They can be used with anyone and in any situation.
When I say depth questions, I’m not talking about the fabrication of depth like asking, “What do you and your partner struggle with?”. Instead, the questions I give are simple and lead to a deeper connection.
Whatever they say is the way. – Dan Tocchini.
Lastly, you want to diagnose before prescribing.
You want to diagnose what the client needs, wants, and values in three different areas.
- In their relationship
- For their session
- In photography
With the phone script, you will know what to say and precisely how to find these critical factors.