Deirdre Andrews joins me on the show today!
In this episode, Deirdre and I talk all about SEM marketing and how it can help you book more clients.
- What SEM is and how it differs from Facebook Ads
- The dire importance of local traffic
- How retargeting actually works (and how to use it to increase your bookings)
- How to finesse your ad campaigns to make them more effective
Define Marketing Cheat Sheet
Google Ads Workshop
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.
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