Not having persuasive copy on your website that connects with your visitors is one of the largest missed opportunities I see photographers make with their marketing.

So this week I sat down with Kimberly Houston, a professional copywriter that has been helping photographers and other creative professionals differentiate themselves through copy since 2005, to talk about what copywriting is and why it’s so important.

What You’ll Learn

• The CRITICAL mistake that most photographers makes with their copy and how to fix it
• How to create unifying copy even if you serve multiple niches
• How to develop and communicate your unique selling proposition
• Where to learn to write better copy if you can’t afford a copywriter

Resources Mentioned
http://kimberlydhouston.com/sfp/
http://copyblogger.com