Meet Lauren Pawell.
Lauren helps entrepreneurs generate (and nurture) more leads through their websites.
Through her company, Bixa Media, she offers one-on-one consulting as well as done-for-you services. As an online marketing strategist, Lauren has been featured on Copyblogger, Videofruit and Thrive Global, as well as appeared as a guest expert on Highbrow, The Office Talk Podcast, Live In The Feast, The Food Entrepreneur Summit, Teach What You Do, Nail Your Brand Camp, and Blissful Bites.
In this Episode, Ben and Lauren discuss her focus on high impact marketing efforts and how she came to serve small businesses. She answers why lead-nurturing is equally as important as lead generation (if not more), and how to leverage the power of content creation to get new leads to know, like and trust you so that they eventually buy from you.