3 Ways to Separate Yourself and Get More Bookings
In this workshop, I teach three ways to separate yourself and get more bookings.
There are four reasons you need to separate yourself:
- Everyone is a photographer
- Everyone’s photographs look good. You need more than just incredible images.
- The market is so saturated it is very tempting to compete on price. But competing on price is just a race to the bottom.
- You want to be photographing what you love. You don’t want to be taking on jobs you don’t want to take.
The overview of the workshop is separated into three sections:
Chan Kim the author of Blue Ocean Strategy says –
“Instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers, thereby opening up a new and uncontested market space.”
In Blue Ocean Strategy there is a graph called the Strategy Canvas.
It charts out what the competition over values and under values and shows you where there is opportunity for you to position yourself uniquely.
The first step in separating yourself in the photography industry to make a photography strategy canvas.
After making your canvas, you will be able to:
- Consider if there are any things that you could reduce in your business. Or maybe even completely eliminate something, all based on what things in the photography industry are over concentrated in.
- You’ll see what the industry under concentrates on. Can you elevate that? Or completely create it?
The second stage of separating yourself is Clarity.
In our businesses, we assume too many things about what our clients know.
We assume our clients know that our business is for them.
We assume our clients know the frustrations that they will avoid when they work with us.
We assume our clients know the joy that they will experience.
If you think of a classic heavy handed infomercial, they it out clearly.
It’s a black and white video, the mom is goes to open the kitchen cabinets – a big ol “Wamp wamp” sound plays as the tupperware falls out on her head.
Cut to a bright color video where she has the new product that is organizing everything in her life. Her kids come in and hug her while the husband does the dishes in the background with a smile on his face.
Ok – its obviously too much, but we need to let our leads know (in a non cheesy way!)
- Who is our product / service for
- What problems will we solve for them?
- What is the success that they can expect to receive after hiring us?
The last step in getting more bookings is your connection with your leads and clients.
Connection is a result of vulnerability.
In the workshop, I show how I connect with my client and I give a word for word script to reply to your inquiries with. It is a lot simpler than you would think, Click here to watch.