Deirdre Andrews joins me on the show today!

In this episode, Deirdre and I talk all about SEM marketing and how it can help you book more clients.

You’ll learn:

• What SEM is and how it differs from Facebook Ads
• The dire importance of local traffic
• How retargeting actually works (and how to use it to increase your bookings)
• How to finesse your ad campaigns to make them more effective

Resources Mentioned
SixFigurePhotography.com/Mastermind
Define Marketing Cheat Sheet
Google Ads Workshop

Sponsors
Gusto – Fully integrated online HR services: payroll, benefits and everything else.
Freshbooks – Small business accounting software that makes billing easy + painless.