There’s a change happening in the wedding photography world — and while many photographers feel it, few can name it, and even fewer are prepared to adapt. In this episode, we’re joined by photographer, educator, and founder of The Editorial Edit, Paul Von Rieter, to dig into the unspoken shift reshaping the industry.

From the evolving definition of “luxury” to the surprising platforms clients are now using to find photographers, Paul shares what’s really going on beneath the surface — and what today’s photographers can do to stay relevant.

We also talk about the new generation of photographers gaining ground, the mistakes high-end photographers might be making, and how to future-proof your brand in a rapidly evolving market.

What You’ll Learn:

• Why luxury doesn’t mean what it used to (and what clients actually want now)
• How social platforms like TikTok and Reddit are impacting booking trends
• The rise of younger, scrappier photographers — and what they’re doing differently
• What Paul means by “absence of concern” and how it redefines client experience
• How to reposition your brand and services for longevity and impact

Links & Resources:

Instagram: 

https://www.instagram.com/paulvonrieter/

https://www.instagram.com/theeditorialedit/

Website:

https://www.theeditorialedit.com/

https://paulvonrieter.com/

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