Six Figure Sales: A Pricing & Sales Masterclass
Price with confidence. Sell with ease. Hit six figures without working more.
You’re working your butt off yet... your bank account doesn’t reflect the effort
You know your work is worth more.
You feel like you’re undercharging. But raising your prices feels terrifying.
What if clients stop booking?
What if you lose the inquiries you’re getting?
What if no one pays those rates?
And so you stay stuck - charging “safe” prices and quietly burning out.
“But I can’t raise my prices because…”
...I have to be a natural salesperson
You don’t need to be a born closer - you just need to understand the psychology of how people buy. This course will give you a step-by-step framework to confidently guide clients into saying yes - without pressure.
...It’ll take too much time to rework my pricing
I’ll walk you through it in a single sitting. You’ll get my pricing calculator, CODB spreadsheet, and packaging templates so you can make changes instantly.
...It will scare away my clients
Not when you do it the right way. When you learn how to communicate value and package your services strategically, your pricing actually becomes a selling point. The right clients will respect (and pay) your rates - happily.
...If I price too high, I’ll lose clients to cheaper photographers
Here’s the truth: whoever competes on price loses. When you undercut, it’s a race to the bottom. Sure, you might book sessions - but at those rates, you’ll burn out, sacrifice your personal life, and drain the joy from your business.
Pricing yourself “in the middle” isn’t the answer - that’s where the competition is fiercest.
When you blend in, clients assume your work does too.
The clients who truly value photography aren’t looking for the cheapest - they’re looking for the best - and they’ll happily pay premium prices when you deliver more value than what you’re charging.
This masterclass shows you exactly how to do that.
What You’ll Master Inside Six Figure Sales...
The Secret to Six Figure Sales
Fundamental pricing principles + the psychology behind how clients make buying decisions - so you can maximize profit without guilt.
The 3 pricing models (and the one you must be using)
A new way to think about “charging what you’re worth”
How to communicate value so you can confidently charge more
Packaging for Profit
Your packaging can be the difference between $40K/year and $100K/year. I’ll show you the 100K Packaging Model we use to structure offers that sell themselves.
All-Inclusive, IPS, and Hybrid models - and when to use each
12 turnkey tactics to increase profits instantly
The “Productized Service” method (and how we used it to grow our average order from $4,200 to $13,293)
The Ultimate Guide to Pricing Conversations & Closing
Pricing conversations aren’t about pressure - they’re about confidence and timing.
Exactly when to reveal your prices
What to say on the phone to book clients on the spot
The critical questions that build value before you talk numbers
Step-by-step consultation flow that naturally leads to “yes”
Perfect Pricing Principles
Get crystal clear on your numbers so you know exactly what to charge to hit your income goals.
Your own Pricing Calculator & Cost of Doing Business spreadsheet
Exactly what metrics to track so you’re never in the dark
What People Have Said About Six Figure Sales...
If you’re ready to raise your prices, close with ease, and hit six figures without adding more shoots to your calendar... then this masterclass is your blueprint