One of the best ways to differentiate yourself in your market is by mastering off-camera flash. It sets your work apart from your competition and allows you to charge premium prices.

That’s why I invited Zach Gray on this week’s show.

Zach Gray needs no introduction. In the wedding photography world, you’d be hard pressed to find a photographer more knowledgeable about off-camera flash than Zach.

He’s a member of the exclusive Sandisk extreme team, has personally instructed over 1200+ photographers through his live workshops, been a regular on CreativeLive, is one of Wescott’s top endorsed pros and his work has been featured everywhere from People Magazine to Rangefinder.

In this episode of the SFP podcast, we’ll be discussing how to actually go about learning off-camera flash as well as a ton of other valuable advice from one of the best wedding photographers in the world.

What You’ll Learn

• Why it’s not enough to be a natural light photographer
• How to set up off-camera lighting in a time crunch (i.e receptions)
• What the “experience” based economy is
• The “marketing machine” Zach uses to get clients
• The #1 piece of gear Zach thinks is undervalued
• The lighting system that gets him world class results

Resources Mentioned
Zach and Jody’s Website
Inverse Square Law Example
Cheetah Stand
Westcott Rapid Box
Canon 600 EX-RT Speedlight
Love Is The Killer App by Tim Sanders
Luke and Cat Podcast Interview
Profoto B1
Vagabond Mini
Elinchrom Ranger Quadra
Westcott Rapid Box Octa XL
Westcott Rapid Box Octa XXL
Sekonic L-358 Flash Master Light Meter
Sekonic L-478D LiteMaster Pro
Think and Grow Rich by Napoleon Hill
The Off-Camera Lighting Portrait System
Zach and Jody Client Questionnaire

Sponsors
Fundy Software
Photo Booth Supply Co.