In this episode of the Six Figure Photography Podcast, Ben and Noella sit down with the incredible Alora Rachelle, a former wedding photographer turned business strategist who scaled her business from $10K to $100K in just two years.
She’s the founder of The Wedding CEO and a total powerhouse when it comes to helping photographers raise their prices, build standout brands, and create businesses that don’t burn them out.
We dive into:
- Why burnout is often the catalyst for transformation
- How branding and pricing go hand in hand
- The biggest website + branding mistakes photographers are making
- How to build an incomparable brand that stops the scroll
- Laura’s favorite pricing strategies and how to design irresistible offers
- What to do when inquiries ghost you or say you’re “out of budget”
- How mindset, money drama, and confidence impact your bookings
- The surprising power of getting delusional and keeping your eyes on your own paper
Whether you’re stuck in the $3K pricing rut, battling self-doubt, or just feeling ready to level up your offers and brand — this episode is for you.
Links & Resources:
Instagram: https://www.instagram.com/alora.rachelle/
The Wedding CEO: https://www.alorarachelle.com/wedding-ceo-apply
[FREE RESOURCE] STOP GETTING GHOSTED – Aloras free training that focuses on mastering profitable pricing strategies, improving sales techniques, and attracting ideal clients.
[FREE RESOURCE] Learn 30 Creative Strategies To Get Photography Clients – Each day, for 3 days, I’m going to share with you 10 ultra unique + creative ways to attract dream clients to your photography business (without spending a bunch of money).
SFP Mastermind Group – Join a community of photographers who are passionate about growing their businesses
Booked Solid – Get The PROVEN step-by-step framework hundreds of photographers have used to grow their photography business to over $100,000+
Big Takeaway?
You don’t need more drama. You need more data, confidence, and a little bit of delusion.
P.S. If this episode fired you up, hit subscribe and leave a review! It helps us reach more photographers ready to break through their limiting beliefs and build six-figure businesses with purpose.

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