Finally... a proven step-by-step system for building a highly profitable photography business
This course is closed:
Learn the EXACT client-getting strategies I used to grow my photography business to over $400,000+ in less than three years…
Imagine for a second what it would be like to have ...
Are you headed in the right direction to achieve these kinds of goals?
Let me tell you, when I started out in photography, I didn’t have a clue on how to create an “actual” business.
I was making up my pricing, working for less than minimum wage, and my clients didn’t even really care about what I did.
During my first year in business, I felt like I sat in front of the computer just waiting for an inquiry to come in...
Every time my inbox number went up, I got giddy with excitement!
Oftentimes it was just an advertisement from B&H reminding me about another lens I didn’t have.
...I KNEW my work was good, but the only people that were booking me were my friends and the people they recommended me to.
If I was going to make this into a full time career that could support my family, I needed to figure out how to get more people to know about my business, because whatever I was doing just wasn't working.
Fast forward a few years and I now receive over 650+ inquiries a year, had to hire an office manager to keep track of everything, and brought on 2 more full time photographers just to fulfill demand.
What changed?
I learned how to build systems that generate inquiries on autopilot.
But more on that in a second, first I want to ask you a question…
Where do you want to be next year?
Would you like to…
All of those goals are realistically possible… if you have a plan on how to achieve them.
After personally coaching over 400+ photographers, I can tell you one thing for certain...
Most Photography Businesses Don't Fail Because Of Their Photography
They fail because they struggle with the business demands of running a studio and only focus on creating beautiful images.
It's not their fault though...
I used to think this way too.
It makes perfect sense to think that if you keep improving at your craft that booking clients would become easy.
But when it comes down to it, amazing work won't save a poorly run photography business.
Having a consistent stream of photography leads is so much more than just being able to do what you love every day.
When you have an abundance of people wanting your service, two amazing things start to happen...
Contrary to popular belief, the photography industry isn't dying.
There's actually an explosion of opportunity to earn a living capturing images...
...if you know how to market your services
Hi there, my name is Ben Hartley and in the last ten years I’ve built a six figure photography business, was rated the #1 wedding photographer in Ohio, and now have a team of people that I employ to help me shoot some of the most beautiful weddings in the world.
Now I want to show you how you can do the same, and it all starts with getting clients.
But before we get to that...
I want to address some common myths photographers have about getting clients.
Myth #1: You have to compete on price to get Inquiries
I'm going to start with this one, because it's the one I hate most.
Whoever competes on price loses.
They lose because it's not sustainable. It's the race to the bottom.
The results may mean you book weddings, but at those bottom rates you would have to shoot so many events that you will burn out, hate work, struggle with personal life balance and rob yourself of the joy of owning your own business.
Clients are happy to pay premium prices if you're delivering more value than what you're charging them.
When your brides see your work priced in the middle of the market, they logically conclude that your work is average.
Do you know who will never hire you?
A client who really cares about their photography and wants the best of the best.
Which leads me to the next myth about booking clients...
Myth #2: There’s a “Magic Bullet” that will flood your business with leads
“If I just learn how to do Facebook Ads, then my business will be successful”
“If I just post to Instagram every day, then my business will be successful”
“If I just create a beautiful website, then my business will be successful”
Look, there’s nothing I can show you that will instantly turn your photography business into a 100k profit machine.
Sorry, if you’re looking for a way to get rich quick, this isn’t it.
The reality is, most educators in our industry only focus on one specific way to get traction for your business…
FB ads…
SEO…
Bridal Shows…
All of these things are great!
But they don’t teach you how to put them all together in a way that they build off of each other!
Think of it like a science experiment…
Each part of your marketing is a “chemical.”
On their own, each chemical is stable.
But when you put all the chemicals together...
BOOM!
The same thing can happen with your marketing… if you learn how to combine them in the right way, you can create a chain reaction that explodes the amount of inquiries you receive.
Myth #3: You have to live in a large city to make real money with photography
Too many photographers romanticize the idea of what a large city provides.
They imagine bigger budgets and more brides.
While that certainly can be true, there is still PLENTY of opportunity for photographers no matter what the size of your town is.
In a small city, if you structure your marketing in the correct way then you have the ability to OWN the market.
To be known as THE go-to photographer.
The business that defines the expectations that all clients should experience.
The real problem most photographers have isn't that their town is too small...
It's getting their name out there and in front of the right people.
Why "Word Of Mouth" Isn't Enough
Most photographers depend exclusively on "word of mouth" to drive the growth of their business.
Word of mouth is a powerful marketing tool to generate leads, especially when you understand that you have real control over it…
However, relying on one method of obtaining clients makes your business fragile.
That's why I've spent the last 9 years perfecting systems that generate leads for me 24/7 from multiple sources.
And the good news is, these systems can be copied + deployed into your own business so that you can start taking control of your own marketing.
...even if you live in a small town
...even if you just moved to a new area
...even if you're competing in an over saturated market
...even if you don't have a "marketing budget"
Introducing Booked Solid
How to Win More Inquiries and Maximize Profits
Booked Solid is specifically designed to take you from ZERO to SIX FIGURES and is split into two sections.
The first part is called “How To Win More Inquiries” and will help you establish your brand and master lead generation.
The second part is called “Maximize Profits” and will help you maximize the profit you earn from your leads.
Each course is broken down into phases, with each phase building off each other.
Now, I know buying a course with a bunch of information and “phases” can be overwhelming…
Which is why I created a marketing calendar to go along with the course that will walk you through when to do each part!
You’ll understand exactly what you need to be doing every month in order to see growth.
Let’s take a look at what’s included in the course!
This course is closed:
Here’s What You’ll Get When You Enroll
After you enroll, you'll immediately get access to my complete playbook on how to market your business and maximize your profits. All of the content is broken down into phases. After you complete a phase, you'll implement what you learned and move on to the next phase. At the end of the course, you'll have created a highly profitable + sustainable business.
13 Phase Plan To Increase Your Bookings
Want to become a lead machine? This will show you how to create a marketing plan where every piece builds off of each other to create a more sustainable business.
5 Phase Plan To Maximize Your Profits
It's not just about getting a ton of leads! It's also about how much profit you make on each client! This section will show you how to properly structure your business to earn more.
Marketing Calendar To Keep You On Track
When should you implement each phase and how long should it take to implement? This marketing calendar will help keep you on track and show you when to do each part of the course.
My Personal Flows, Scripts, and Templates
I'll share with you all of my flows, scripts, and templates that you can use to build your own off of.
Win More Inquiries
Win More Inquiries is broken down into 13 phases that are designed to walk you though how to master lead generation
1
Phase 1 - Research Clarity
In order to know how to build a kingdom, you need a blueprint. In this phase, I will give you that plan.
Here's what you'll learn in this module:
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Phase 2 - Local SEO Domination
Take SEO into your own hands and learn how to rank for anything. This is not a general guide. I hired a professional SEO expert to reveal what's working in SEO today... even the stuff Google doesn't want you to know about.
Here's what you'll learn in this module:
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Phase 3 - Brand Clarity + Creating a Client Converting Machine
Providing value to your clients is the foundation that your brand needs to be built on. This module will give you a blueprint on how to craft a crystal clear positioning for your brand and deploy it across your website, videos, and other marketing.
Here's what you'll learn in this module:
4
Phase 4 - Social Media
Want to create a kick-ass social media presence that actually benefits your business? This module dives deep into how to market your business with social media.
Here's what you'll learn in this module:
5
Phase 5 - Engagement Experience Giveaway
This thing is a lead monster! I’ve completely revamped one of my most popular strategies to make it even more potent.
Here's what you'll learn in this module:
6
Phase 6 - Bridal Show Secrets
Bridal expos tend to get a bad rep. I get it. They aren't for everyone, however most people simply approach the whole thing wrong. I want to show you how to rock your next bridal expo.
Here's what you'll learn in this module:
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Phase 7 - Other Peoples Clients
Stop searching for leads and go to where they already are!
Here's what you'll learn in this module:
8
Phase 8 - Client Blogs, Publications & Pillar Content
Getting your work featured across blogs and publications does more than just help attract leads, it builds authority and elevates your brand. This module teaches you how to automate the hardest part of your blog posts, get your work published and how to use those blogs to create pillar content (and double your website visitors!).
Here's what you'll learn in this module:
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Phase 9 - Content & Email Marketing
Marketing cycles are getting longer and longer. Your brand needs to be seen over 14 times in most instances before a purchasing decision can be made! How can you stay in front of your target client? With content marketing. I will teach you how to build powerful posts that build trust and authority with your leads (while giving you a powerful FREE way to market to them).
Here's what you'll learn in this module:
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Phase 10 - FB Retargeting Ads
Facebook ads don't have to be expensive. I'll teach you how to create ad campaigns that work.
Here's what you'll learn in this module:
11
Phase 11 - Pinterest
Can Pinterest be used to generate leads? YES! I’ll show you how we’re getting local leads + HUNDREDS of thousands of impressions (all on autopilot)!
Here's what you'll learn in this module:
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Phase 12 - Client Advocacy
The #1 thing that potential clients consider when deciding whether or not to make a purchase is to see the experience others have had already.
They want to see proof that you are in fact worth it.
The world is exponentially more connected, and most of your inquiries can’t tell the difference between a GOOD PHOTO and a GREAT PHOTO...
...but they can tell the difference between a GOOD EXPERIENCE and a GREAT EXPERIENCE.
That’s why this phase is so critical for the longevity of your brand.
Here's what you'll learn in this module:
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Phase 13 - The Local Expert, A Facebook Group Strategy
Facebook groups are a powerful way to connect, serve, and market to your target audience. In this module, I cover how to establish yourself as a local expert with a niche facebook group.
Here's what you'll learn in this module:
Maximize Profits
Maximize Profits is broken down into 5 phases that are designed to to teach you how to properly structure your business to earn the most profit
1
Phase 1 - Pricing Principles & Psychology
In this module, I’ll go over fundamental pricing principles and the psychology behind pricing your services to maximize profit.
Here's what you'll learn in this module:
2
Phase 2 - What to Charge
In this phase, I’ll show you exactly how to price your services when you’re just starting out or what to charge in order to hit your goals.
Here's what you'll learn in this module:
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Phase 3 - Package Structure
How you package your services can be the difference between making $40,000/yr instead of $100,000. In this module, I walk you through how to properly set up your collections so that you stop leaving money on the table!
Here's what you'll learn in this module:
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Phase 4 - Balancing The Value Scale
Pricing conversations and moving the sale forward is all about balance. In this series I will show you step by step how to manage this delicate process.
Here's what you'll learn in this module:
5
Phase 5 - Print Products and Reveal
In this module I cover the importance of print and why photographers NEED to be offering it to their clients as well as provide strategies on how to sell multi-thousand dollar albums (consistently!), wall art, and other add ons that will skyrocket your average customer value!
Here's what you'll learn in this module:
About Ben Hartley...
For the past 6 years, I've been coaching photographers all over the world on how to grow their photography businesses.
After personally working with over 400+ photographers, I can tell you one thing for certain.
YOU'RE LEAVING MONEY ON THE TABLE.
That's why I created this course, to show you how to start getting paid what you're worth so that you can reach your goals faster + live the life you've dreamed of.
Here’s what real people are saying about my training
This course is closed:
So let me ask you again…
where do you want to be in a year?
Are you happy with where you’re at?
Follow up question...
What are you doing to change it?
Take a moment and think about where your photography business is RIGHT NOW and where you want it to be 3 months from now...
...6 months from now
...a year from now.
And then ask yourself...
Do you want to do this on your own? or would you like a guide to show you the way?
Someone who has been where you are and knows WHAT WORKS and what doesn't.
This course is a shortcut to learning what has taken me over 9 years of trial and error.
How much would a guide be worth to you?
Think what would happen if you:
Doubled your prices in the next year
Built a relationship with a key vendor in town who could send you a steady stream of leads
Stop paying for low quality leads from WeddingWire who just want the cheapest price
That would be pretty life-changing, right?
Check out what happened for my student Bob.
He went through the old version of this course, put it to work, and went from annual revenue of $7,860 to $136,390 in under two years!
...and Bob’s not the only one getting results like this after going through my training!
Peter went from charging $300 to $3000!
Joe used my Bridal Show Secrets module to make $35,000 from one event...
Nina used my Engagement Session Giveaway strategy to book $13,000 worth of leads in one week...
David increased his prices and sold his first ever 5 figure wedding!
100% Money Back Guarantee
I’ve put a lot of time into designing this course in a way that will get you massive results and I think you're going to love it!
However, if you don't see a significant impact to your business after going through my training and putting in an honest effort, then I don't deserve your money.
That’s why this training comes with a 30 day, 100% money back guarantee.
Simply email me within the 30 days, show me you did the work, and I’ll send you a full refund.
THIS COURSE IS CURRENTLY CLOSED!
Be the first to know when it reopens by joining the waitlist
I WANT YOU TO WIN!
You deserve to win.
I have seen first hand what can happen when you make an incredible living doing what you love. Having a thriving photography business has completely changed my life and the lives of those closest to me. I get to ENJOY my family.
I have seen first hand what having a thriving photography business has done 400+ other photographers I have coached, when they have a plan.
I WANT YOU TO WIN!
Frequently Asked Questions
Don't see what you're looking for? Email [email protected]
Previously, I’ve been hesitant to recommend any of my courses to photographers outside of the wedding photography niche, but this one is SOOOO good that I think any photographer would benefit from going through my training.
There’s a few modules, like Bridal Show Secrets, that wouldn’t apply, but the majority of lessons are niche independent.
This course is similar in that it’s solving the same problems (getting clients/increasing profits), but instead of two separate courses, I combined them into one and made it 10x better.
Booked Solid is better in 3 ways:
- The first way is that is MUCH more thorough and is the most complete guide on scaling your photography business to six figures on the market.
- The second way I improved the course is by adding brand new strategies that I’ve never shared publicly.
- The final way that this course has been improved is that I spent a lot of time constructing a clear path on what to do first. This course is not meant to be Binge watched. Instead, it’s meant to be tackled in phases. Once you watch + implement a certain phase, then you can move on to the next one. Realistically, it will take you several months to move through all the phases.
YES! This is my most comprehensive course to date and contains loads of new strategies and lessons that will be worth the upgrade price.
Enrollment will close shortly to allow for onboarding of the new student group. It will then reopen sometime in 2021, although I have no idea when.
For the Win More Inquiries portion, all of the modules build off of each other. You'll start to improve your business right away, but as you implement each module the effects will compound on each other. I legally can't guarantee any results, but after a few months, you should see significant changes in your business if you do the work.
For the Maximize Profits portion, the results are more immediate since it's all about the structure and processes of your business. Again, I can't legally guarantee any results, but several of my past students have earned $1000's more per client within a week of going through this training.
Once the purchase is complete, you will receive email with instructions on how to login and get instant access.
You have unlimited access to the course on both desktop and mobile and can watch the videos at your own pace.
You have lifetime access to the course on both desktop and mobile and can watch the videos at your own pace whenever you would like.