Finally... a proven step-by-step system for building a highly profitable photography business

This course is closed: 

Learn the EXACT client-getting strategies I used to grow my photography business to over $400,000+ in less than three years…

Imagine for a second what it would be like to have ...

  • New inquiries filling out your contact form multiple times a week!
  • A step by step plan for exactly what to be doing next in your marketing 
  • Clients who can afford your work and value what you do

Are you headed in the right direction to achieve these kinds of goals?

Let me tell you, when I started out in photography, I didn’t have a clue on how to create an “actual” business.

I was making up my pricing, working for less than minimum wage, and my clients didn’t even really care about what I did.

During my first year in business, I felt like I sat in front of the computer just waiting for an inquiry to come in...

Every time my inbox number went up, I got giddy with excitement!

Oftentimes it was just an advertisement from B&H reminding me about another lens I didn’t have.

...I KNEW my work was good, but the only people that were booking me were my friends and the people they recommended me to.

If I was going to make this into a full time career that could support my family, I needed to figure out how to get more people to know about my business, because whatever I was doing just wasn't working.

Fast forward a few years and I now receive over 650+ inquiries a year, had to hire an office manager to keep track of everything, and brought on 2 more full time photographers just to fulfill demand. 

What changed?

I learned how to build systems that generate inquiries on autopilot.

But more on that in a second, first I want to ask you a question…

Where do you want to be next year?

Would you like to…

  • Leave your unfulfilling day job?
  • Make a living from just 15 weddings a year?
  • Raise your prices and get out of the “mid-market trap?”

All of those goals are realistically possible… if you have a plan on how to achieve them.

After personally coaching over 400+ photographers, I can tell you one thing for certain...

Most Photography Businesses Don't Fail Because Of Their Photography

They fail because they struggle with the business demands of running a studio and only focus on creating beautiful images.

It's not their fault though...

I used to think this way too.

It makes perfect sense to think that if you keep improving at your craft that booking clients would become easy.

But when it comes down to it, amazing work won't save a poorly run photography business.

Having a consistent stream of photography leads is so much more than just being able to do what you love every day.

When you have an abundance of people wanting your service, two amazing things start to happen...

  • You can increase your prices (and gain more financial freedom)
  • You can choose who you want to work with (no more saying yes to pushy problem clients because you need the money)

Contrary to popular belief, the photography industry isn't dying.

There's actually an explosion of opportunity to earn a living capturing images... 

...if you know how to market your services

Hi there, my name is Ben Hartley and in the last ten years I’ve built a six figure photography business, was rated the #1 wedding photographer in Ohio, and now have a team of people that I employ to help me shoot some of the most beautiful weddings in the world.

Now I want to show you how you can do the same, and it all starts with getting clients.

But before we get to that...

I want to address some common myths photographers have about getting clients.

Myth #1: You have to compete on price to get Inquiries

I'm going to start with this one, because it's the one I hate most.

Whoever competes on price loses.

They lose because it's not sustainable. It's the race to the bottom.

The results may mean you book weddings, but at those bottom rates you would have to shoot so many events that you will burn out, hate work, struggle with personal life balance and rob yourself of the joy of owning your own business.

Clients are happy to pay premium prices if you're delivering more value than what you're charging them.

When your brides see your work priced in the middle of the market, they logically conclude that your work is average.

Do you know who will never hire you?

A client who really cares about their photography and wants the best of the best.

Which leads me to the next myth about booking clients...

Myth #2: There’s a “Magic Bullet” that will flood your business with leads

“If I just learn how to do Facebook Ads, then my business will be successful”

“If I just post to Instagram every day, then my business will be successful”

“If I just create a beautiful website, then my business will be successful”

Look, there’s nothing I can show you that will instantly turn your photography business into a 100k profit machine.

Sorry, if you’re looking for a way to get rich quick, this isn’t it.

The reality is, most educators in our industry only focus on one specific way to get traction for your business…

FB ads…


Bridal Shows…

All of these things are great!

But they don’t teach you how to put them all together in a way that they build off of each other!

Think of it like a science experiment…

Each part of your marketing is a “chemical.”

On their own, each chemical is stable.

But when you put all the chemicals together...


The same thing can happen with your marketing… if you learn how to combine them in the right way, you can create a chain reaction that explodes the amount of inquiries you receive.

Myth #3: You have to live in a large city to make real money with photography

Too many photographers romanticize the idea of what a large city provides.

They imagine bigger budgets and more brides.

While that certainly can be true, there is still PLENTY of opportunity for photographers no matter what the size of your town is.

In a small city, if you structure your marketing in the correct way then you have the ability to OWN the market.

To be known as THE go-to photographer. 

The business that defines the expectations that all clients should experience.

The real problem most photographers have isn't that their town is too small...

It's getting their name out there and in front of the right people.

Why "Word Of Mouth" Isn't Enough

Most photographers depend exclusively on "word of mouth" to drive the growth of their business.

Word of mouth is a powerful marketing tool to generate leads, especially when you understand that you have real control over it…

However, relying on one method of obtaining clients makes your business fragile.

That's why I've spent the last 9 years perfecting systems that generate leads for me 24/7 from multiple sources.

And the good news is, these systems can be copied + deployed into your own business so that you can start taking control of your own marketing.

...even if you live in a small town

...even if you just moved to a new area

...even if you're competing in an over saturated market

...even if you don't have a "marketing budget"

Introducing Booked Solid

How to Win More Inquiries and Maximize Profits

Booked Solid is specifically designed to take you from ZERO to SIX FIGURES and is split into two sections. 

The first part is called “How To Win More Inquiries” and will help you establish your brand and master lead generation.

The second part is called “Maximize Profits” and will help you maximize the profit you earn from your leads.

Each course is broken down into phases, with each phase building off each other.

Now, I know buying a course with a bunch of information and “phases” can be overwhelming… 

Which is why I created a marketing calendar to go along with the course that will walk you through when to do each part!

You’ll understand exactly what you need to be doing every month in order to see growth.

Let’s take a look at what’s included in the course!

This course is closed

Here’s What You’ll Get When You Enroll

After you enroll, you'll immediately get access to my complete playbook on how to market your business and maximize your profits. All of the content is broken down into phases. After you complete a phase, you'll implement what you learned and move on to the next phase. At the end of the course, you'll have created a highly profitable + sustainable business.

13 Phase Plan To Increase Your Bookings

Want to become a lead machine? This will show you how to create a marketing plan where every piece builds off of each other to create a more sustainable business.

5 Phase Plan To Maximize Your Profits

It's not just about getting a ton of leads! It's also about how much profit you make on each client! This section will show you how to properly structure your business to earn more.

Marketing Calendar To Keep You On Track

When should you implement each phase and how long should it take to implement? This marketing calendar will help keep you on track and show you when to do each part of the course.

My Personal Flows, Scripts, and Templates

I'll share with you all of my flows, scripts, and templates that you can use to build your own off of.

Win More Inquiries

Win More Inquiries is broken down into 13 phases that are designed to walk you though how to master lead generation


Phase 1 - Research Clarity

In order to know how to build a kingdom, you need a blueprint. In this phase, I will give you that plan. 

Here's what you'll learn in this module:

  • How to be attracting the exact inquiries that you are dying to photograph. The type of clients that bring a smile to your face and makes this the best job in the world
  • The first (and most important) question you must answer before discovering your target client
  • Learn the step-by-step framework for discovering your perfect client (so we can customize your marketing just for them)
  • Identify the vendors that are already serving your target client so that you can create strategic partnerships with them


Phase 2 - Local SEO Domination

Take SEO into your own hands and learn how to rank for anything. This is not a general guide. I hired a professional SEO expert to reveal what's working in SEO today... even the stuff Google doesn't want you to know about.

Here's what you'll learn in this module:

  • Understand how search engines work (so that you can bend them to your will)
  • The #1 ranking factor Google uses in 2021 to determine who gets shown on the first page
  • Learn the "3 Bucket" approach to optimizing your website for higher rankings
  • The "12 SEO sins" almost all photographers make with their websites (and how to painlessly fix each of them)
  • What local citations are and why they're critical if you want online success + get access to my personal list of over 90+ citation sources
  • 16 natural ways to build POWERFUL links to your website (so that you rank for keywords that matter)
  • My exact 5 step SEO blueprint for getting on the first page of Google (without spending any money)


Phase 3 - Brand Clarity + Creating a Client Converting Machine

Providing value to your clients is the foundation that your brand needs to be built on. This module will give you a blueprint on how to craft a crystal clear positioning for your brand and deploy it across your website, videos, and other marketing.

Here's what you'll learn in this module:

  • Why most photographers struggle with bookings (and how not to be one of them)
  • How to separate your business from other photographers and dominate your market (no matter how small)
  • What a positioning statement is (and why it’s critical) + my formula for creating one for your brand
  • The importance of having a “brand process” and a look behind the scenes at mine
  • How to supercharge your website into a client converting machine (without having to hire anyone)
  • 3 website mistakes almost every photographer makes that are KILLING your conversions
  • 2 marketing changes I made that skyrocketed my inquiries (and made booking WAY easier)
  • When you’re selling photography people are booking you based on the quality of your images, right? WRONG. In phase 3 I’ll show you what REALLY matters to clients
  • Getting a lot of inquiries, but not a lot of bookings? The bad news is you’re not communicating your value well enough. The Good news? I’ll show you how to identify and fix it
  • Struggling with copywriting? I’ll show you my “go to” key that I use for ALL of my copy + how to create your own


Phase 4 - Social Media

Want to create a kick-ass social media presence that actually benefits your business? This module dives deep into how to market your business with social media.

Here's what you'll learn in this module:

  • 3 little known ninja tactics to help find, connect, and convert LOCAL ideal clients
  • Want leads fast? I'll show you how to get them in minutes using a little known social media trick
  • I'll show you the counterintuitive type of content you should be posting (and how how it can exponentially grow your following)
  • Learn how to optimize your social accounts, both personal and business to maximize your reach and tap discover new leads


Phase 5 - Engagement Experience Giveaway

This thing is a lead monster! I’ve completely revamped one of my most popular strategies to make it even more potent. 

Here's what you'll learn in this module:

  • How to generate leads FAST (without spending a lot of money)
  • How to have other people pay for OVER HALF your ad spend (and thank you for it!)
  • How to guarantee that you make a profit from your engagement shoot with printed product
  • Step-by-step instructions on how to create a high converting landing page + copy and paste ads you can use right away to get started


Phase 6 - Bridal Show Secrets

Bridal expos tend to get a bad rep. I get it. They aren't for everyone, however most people simply approach the whole thing wrong. I want to show you how to rock your next bridal expo.

Here's what you'll learn in this module:

  • The 7 rules you MUST follow in order to rock your next bridal show (and not waste your money)
  • How to design your booth to stand out from other photographers
  • How to build a massive crowd around your booth (and steal the show)
  • Full breakdown of the strategy I used to book $70,000 in new business from a single bridal show
  • Get exclusive access to my personal proven scripts that you can copy/paste into your own business


Phase 7 - Other Peoples Clients

Stop searching for leads and go to where they already are!

Here's what you'll learn in this module:

  • Tired of competing against so many other photographers? I'll reveal my strategy for using your competition to get easy bookings
  • Learn how to to assemble your "dream team" of loyal vendors that will sing your praise and shower you with leads (this strategy is how I booked my first $10,000 wedding)
  • The #1 untapped lead source you're NOT using
  • How to use styled shoots to connect with local vendors + a detailed plan to get the most marketing benefit out of them
  • The quickest way to start getting clients when just starting out (or starting over in a new town)


Phase 8 - Client Blogs, Publications & Pillar Content

Getting your work featured across blogs and publications does more than just help attract leads, it builds authority and elevates your brand. This module teaches you how to automate the hardest part of your blog posts, get your work published and how to use those blogs to create pillar content (and double your website visitors!).

Here's what you'll learn in this module:

  • Why getting your work published is critical + how to choose the right publications to submit to
  • Learn what to do AFTER you get published to amplify your exposure and get more clients (even for the smallest blog feature)
  • Think getting your work published is going to be a lot of work? Think again, because I'll show you how to get your clients to do all the heavy lifting (and be thrilled about it)
  • Hate writing blog posts? Me too. That’s why I automated the whole thing (and I’ll show you how you can too!)
  • How to optimize your past blog posts to get more traffic (and leads)
  • What “Pillar Content” is (and how to use it to double your website visitors!)


Phase 9 - Content & Email Marketing

Marketing cycles are getting longer and longer. Your brand needs to be seen over 14 times in most instances before a purchasing decision can be made! How can you stay in front of your target client? With content marketing. I will teach you how to build powerful posts that build trust and authority with your leads (while giving you a powerful FREE way to market to them).

Here's what you'll learn in this module:

  • How to create content that your clients actually want + the must have resources you need to have ready for them
  • How to leverage your content into a POWERFUL remarketing campaign (that takes less than 15 minutes to set up and runs on autopilot)
  • What “Content Upgrades” are (and how to use them to grow your audience)
  • How to write a killer email follow up sequence that leads can’t wait to open!


Phase 10 - FB Retargeting Ads

Facebook ads don't have to be expensive. I'll teach you how to create ad campaigns that work.

Here's what you'll learn in this module:

  • Learn what "traffic temperature" is and why it's critical when running paid ads
  • The Facebook ad campaign ALL photographers should be using in their marketing
  • Copy and paste my most successful Facebook ads (and start getting ultra cheap leads for less than $2/day)


Phase 11 - Pinterest

Can Pinterest be used to generate leads? YES! I’ll show you how we’re getting local leads + HUNDREDS of thousands of impressions (all on autopilot)!

Here's what you'll learn in this module:

  • Why Pinterest should be a massive part of your marketing strategy for 2021
  • How Pinterest is completely different from Instagram and Facebook (and why that's a good thing)
  • How to go from practically zero views to thousands in a single day
  • What boards are a must to have + How to optimize your Pins for the greatest reach
  • How to pin every day and dramatically scale your reach (without losing your mind)


Phase 12 - Client Advocacy

The #1 thing that potential clients consider when deciding whether or not to make a purchase is to see the experience others have had already. 

They want to see proof that you are in fact worth it. 

The world is exponentially more connected, and most of your inquiries can’t tell the difference between a GOOD PHOTO and a GREAT PHOTO...

...but they can tell the difference between a GOOD EXPERIENCE and a GREAT EXPERIENCE.

That’s why this phase is so critical for the longevity of your brand.

Here's what you'll learn in this module:

  • How to create a 5 star experience for your clients (that they can't help but talk about)
  • My 27 touch point client experience (that runs on autopilot)
  • How transform a happy client into a brand advocate
  • How to not just give your clients something incredible to talk about, but how to give them a WAY to talk about it 
  • The contest I do every year that generates MASSIVE buzz around my brand (and how you can do it too)


Phase 13 - The Local Expert, A Facebook Group Strategy

Facebook groups are a powerful way to connect, serve, and market to your target audience. In this module, I cover how to establish yourself as a local expert with a niche facebook group.

Here's what you'll learn in this module:

  • How to set up your Facebook group + how to start attracting members
  • What you should be posting (and how often)
  • No time to run a Facebook group? I’ll show you how to automate your posts
  • 4 incredible case studies from other photographers just like you and how they are using their FB group to get incredible results! 

Maximize Profits

Maximize Profits is broken down into 5 phases that are designed to to teach you how to properly structure your business to earn the most profit


Phase 1 - Pricing Principles & Psychology

In this module, I’ll go over fundamental pricing principles and the psychology behind pricing your services to maximize profit.

Here's what you'll learn in this module:

  • The 3 different pricing models (and which one you definitely need to be using)
  • A new way to consider the phrase “Charging what you are worth” to create massive impact in your revenue
  • Learn how to clearly communicate to clients the value that your photography can offer (which will allow you to charge more)


Phase 2 - What to Charge

In this phase, I’ll show you exactly how to price your services when you’re just starting out or what to charge in order to hit your goals.

Here's what you'll learn in this module:

  • How to FINALLY get clear on your numbers (and what you need to be tracking)
  • How to know when you should be increasing your prices (and by how much)


Phase 3 - Package Structure

How you package your services can be the difference between making $40,000/yr instead of $100,000. In this module, I walk you through how to properly set up your collections so that you stop leaving money on the table!

Here's what you'll learn in this module:

  • How to use creative pricing to structure your packages (and explode your profits)
  • The 12 turn key tactics that you can start using right away to make more money
  • What a “Productized Service” is (and a step-by-step guide on how to create your own)
  • How we increased our average order value from $4200 to $13,293


Phase 4 - Balancing The Value Scale

Pricing conversations and moving the sale forward is all about balance. In this series I will show you step by step how to manage this delicate process.

Here's what you'll learn in this module: 

  • When to reveal pricing and how
  • What to say on a phone call 
  • The critical questions you must ask to create value 
  • Step by step outline of a consultation


Phase 5 - Print Products and Reveal

In this module I cover the importance of print and why photographers NEED to be offering it to their clients as well as provide strategies on how to sell multi-thousand dollar albums (consistently!), wall art, and other add ons that will skyrocket your average customer value!

Here's what you'll learn in this module:

  • The essential service you can't afford NOT to be offering your clients
  • How to consistently sell $1,000+  albums (every single month)
  • Discover what printed products to offer, how to price them, and the exact process to make huge sales consistently

About Ben Hartley...

For the past 6 years, I've been coaching photographers all over the world on how to grow their photography businesses.

After personally working with over 400+ photographers, I can tell you one thing for certain. 


That's why I created this course, to show you how to start getting paid what you're worth so that you can reach your goals faster + live the life you've dreamed of.

Here’s what real people are saying about my training

This course is closed

So let me ask you again…

where do you want to be in a year? 

Are you happy with where you’re at?

Follow up question...

What are you doing to change it?

Take a moment and think about where your photography business is RIGHT NOW and where you want it to be 3 months from now...

...6 months from now

...a year from now.

And then ask yourself...

Do you want to do this on your own? or would you like a guide to show you the way? 

Someone who has been where you are and knows WHAT WORKS and what doesn't.

This course is a shortcut to learning what has taken me over 9 years of trial and error.

How much would a guide be worth to you?

Think what would happen if you:

  • Doubled your prices in the next year

  • Built a relationship with a key vendor in town who could send you a steady stream of leads

  • Stop paying for low quality leads from WeddingWire who just want the cheapest price

That would be pretty life-changing, right?

Check out what happened for my student Bob. 

He went through the old version of this course, put it to work, and went from annual revenue of $7,860 to $136,390 in under two years!

...and Bob’s not the only one getting results like this after going through my training!

Peter went from charging $300 to $3000!

Joe used my Bridal Show Secrets module to make $35,000 from one event...

Nina used my Engagement Session Giveaway strategy to book $13,000 worth of leads in one week...

David increased his prices and sold his first ever 5 figure wedding!

100% Money Back Guarantee

I’ve put a lot of time into designing this course in a way that will get you massive results and I think you're going to love it!

However, if you don't see a significant impact to your business after going through my training and putting in an honest effort, then I don't deserve your money. 

That’s why this training comes with a 30 day, 100% money back guarantee.

Simply email me within the 30 days, show me you did the work, and I’ll send you a full refund.


Be the first to know when it reopens by joining the waitlist


You deserve to win.

I have seen first hand what can happen when you make an incredible living doing what you love. Having a thriving photography business has completely changed my life and the lives of those closest to me. I get to ENJOY my family.

I have seen first hand what having a thriving photography business has done 400+ other photographers I have coached, when they have a plan. 

  • That is why I host the Six Figure Photography podcast
  • That is why I offer daily live video training
  • That is why I created this course for you


Frequently Asked Questions

Don't see what you're looking for? Email [email protected]

Is this only for wedding photographers?

Previously, I’ve been hesitant to recommend any of my courses to photographers outside of the wedding photography niche, but this one is SOOOO good that I think any photographer would benefit from going through my training.

There’s a few modules, like Bridal Show Secrets, that wouldn’t apply, but the majority of lessons are niche independent. 

How is “Booked Solid” different from your previous course on attracting clients and increasing profits?

This course is similar in that it’s solving the same problems (getting clients/increasing profits), but instead of two separate courses, I combined them into one and made it 10x better.

Booked Solid is better in 3 ways: 

  1. The first way is that is MUCH more thorough and is the most complete guide on scaling your photography business to six figures on the market. 
  2. The second way I improved the course is by adding brand new strategies that I’ve never shared publicly.
  3. The final way that this course has been improved is that I spent a lot of time constructing a clear path on what to do first. This course is not meant to be Binge watched. Instead, it’s meant to be tackled in phases. Once you watch + implement a certain phase, then you can move on to the next one. Realistically, it will take you several months to move through all the phases.

If I purchased “Booked 2.0” or “Sold” in the past, should I buy this one?

YES! This is my most comprehensive course to date and contains loads of new strategies and lessons that will be worth the upgrade price.

I can't buy right now because of x... can I buy this course at a future date?

Enrollment will close shortly to allow for onboarding of the new student group. It will then reopen sometime in 2021, although I have no idea when. 

How long will it take to see results from this course?

For the Win More Inquiries portion, all of the modules build off of each other. You'll start to improve your business right away, but as you implement each module the effects will compound on each other. I legally can't guarantee any results, but after a few months, you should see significant changes in your business if you do the work. 

For the Maximize Profits portion, the results are more immediate since it's all about the structure and processes of your business. Again, I can't legally guarantee any results, but several of my past students have earned $1000's more per client within a week of going through this training.

How do I get access to the course?

Once the purchase is complete, you will receive email with instructions on how to login and get instant access. 

You have unlimited access to the course on both desktop and mobile and can watch the videos at your own pace. 

How long do I have access to the course?

You have lifetime access to the course on both desktop and mobile and can watch the videos at your own pace whenever you would like. 

DISCLAIMER: The sales figure stated on this page are our personal sales figures and the figures of previous or existing clients. I cannot promise you any specific results, and your results will be influenced by many factors including, but not limited to, your background, experience, and work ethic.

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