Scaling doesn’t always mean doing more. In fact, real growth often comes from simplifying, streamlining, and getting super clear on your purpose.

In this episode of the Six Figure Photography Podcast, Ben Hartley and Noella Andres sit down with photographer, strategist, and Evolve Workshops co-founder Jamie Richins Findlay for a raw and refreshing conversation about what it really means to scale your business.

Jamie has built and rebuilt multiple successful businesses, including a clothing company, a photography studio, and the renowned Evolve Workshops. Now, she’s sharing the hard-earned lessons behind intentional growth, sustainable business practices, and avoiding burnout while staying aligned with your vision.

If you’ve ever felt the pressure to “do more” in order to grow—whether that’s launching a course, adding a new offer, or expanding into education—this episode is the breath of fresh air you didn’t know you needed.

Jamie breaks down:

• The two types of scaling—and how to know which one is right for you
• Why you need to clean up before you level up
• How to evaluate what’s working and what’s just noise
• The importance of boundaries, clarity, and simplifying your offers
• What to do before adding more revenue streams
• Real talk on the emotional side of pivoting and letting go

🎧 Whether you’re a wedding photographer looking to book more clients or a creative entrepreneur chasing sustainability over hustle, this episode is packed with truth bombs and actionable clarity.

Links & Resources:

Instagram: https://www.instagram.com/thelandlockedmermaid/

Website: https://thelandlockedmermaid.com/

[FREE RESOURCE] Learn 30 Creative Strategies To Get Photography Clients – Each day, for 3 days, I’m going to share with you 10 ultra unique + creative ways to attract dream clients to your photography business (without spending a bunch of money).

SFP Mastermind Group – Join a community of photographers who are passionate about growing their businesses

Booked Solid – Get The PROVEN step-by-step framework hundreds of photographers have used to grow their photography business to over $100,000+

Big Takeaway?
You don’t need to add more to your plate, in order to scale!

P.S. If this episode fired you up, hit subscribe and leave a review! It helps us reach more photographers ready to break through their limiting beliefs and build six-figure businesses with purpose.